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‘Magic Mike’s Last Dance’ Leading Over Super Bowl Weekend – Deadline



SUNDAY AM WRITETHROUGH: Updated thoughts, figures and chart. For a slow time at the box office — before the marketplace gets rich with Marvel Studios/Disney’s Ant-Man and the Wasp: Quantumania next weekend ($120M 4-day) — it sure is intriguing, particularly with smaller movies.

Last weekend, we had Paramount’s 80 for Brady and the whole discount ticketing stunt, as well as Universal’s Knock at the Cabin lukewarm opening, with the director M. Night Shyamalan leaving his agency the day after.

This weekend, it’s the reverse engineering of Steven Soderbergh’s Magic Mike’s Last Dance from HBO Max to an exclusive theatrical release. Now, what could be wrong with that?

For the most part — really nothing. The movie, which was intentionally booked by Warner Bros. in specific theaters at 1,500, made $4.1M on Friday (with previews) and eased to $3.1M yesterday for an opening to $8.2M per WB numbers this morning. The studio is estimating a 70% drop today from Saturday due to Super Bowl for a $940K take. In fact the movies in the top 10 today are looking at a 63% drop between today’s grosses and Saturday due to moviegoers peeling off for the big game.


Magic Mike’s Last Dance reps Tatum’s third No. 1 opening in the Super Bowl and pre-Valentine’s Day space after 2010’s Dear John ($30.4M) and 2012’s The Vow ($41.2M).

At a low level, Magic Mike’s Last Dance is a notch above Uni’s theatrical-day-and-date of Jennifer Lopez-Owen Wilson’s Marry Me opening a year ago ($7.9M), and it’s ahead of the opening for Soderbergh’s other theatrical distribution ‘experiment’ Logan Lucky ($7.6M, true different demos and specialty distributor, but read more about that here).

Look, in the wake of all the melodrama with Project Popcorn during the Jason Kilar era of WarnerMedia, with not just exhibition, but talent reps, too, the studio saw the opportunity to course-correct and capitalize by making certain movies exclusive to theatrical. Remember, Warner Discovery CEO David Zaslav believes in theatrical, believes in its patina and its downstream revenue opportunities.

However, in the wake of Paramount turning originally intended streaming movies Smile and 80 for Brady into theatrical marquee titles, the question remained why Warner Bros wasn’t doing the same with the movies that they’re reverse-engineering from HBO Max to theatrical. House Party ($3.9M opening, $8.8M domestic) didn’t seem to make any waves. Granted, the pic was always a cult title, but broke $19M-$20M in its previous ’90s installments. The Sam Raimi-executive produced Evil Dead Rises, another HBO Max-to big screen release, is expected to get more oomph in its release. Horror is working at the box office, and the pic is getting a big shiny world premiere at SXSW. That pic’s trailer played like a rock concert at CineEurope last summer.


“It’s a tax write-off!” cried one rival studio executive to me about Magic Mike’s Last Dance going theatrical. Um, well….There’s a real business decision by Warner Bros here to monetize off an ancillary rate card by going theatrical. And the m.o. is to hit breakeven. But with Magic Mike’s Last Dance costing in the high $40M range before a P&A spend of $20M+ (largely digital and less than the $30M+ promo spend for Channing Tatum’s Dog last year which opened to $14.8M, legged out to $61M), how does this movie even approach breakeven? Best to go theatrical and capture as many ancillary revenues as possible than collapse windows and make the IP worthless.

Warners would promote these limited titles on female-targeted networks on Warner Discovery (Zas is a big proponent of corporate internal synergies working toward the greater good). iSpot told us earlier this week that they monitored just under $9M in TV spot buys for Magic Mike’s Last Dance, a campaign that yielded 1.37 billion impressions, with runs on TLC, Investigation Discovery, Food Network, TBS, and the Discovery Channel, and on shows such as The Big Bang Theory, Diners Drive-Ins and Dives, Dr. Phil, Sheldon, and 90 Day Fiance- The Other Way.

In sum, different studios are approaching their reverse engineering of streaming titles in different ways. Paramount turned Smile and looked to turn 80 for Brady into events. Warners is looking to reap money in the home market. Going theatrical triggers greater downstreams. What makes a title attractive on an HBO Max menu? Going theatrical.

So, Warners decided to put Magic Mike’s Last Dance into theaters after test screenings in Orange County. Exhibitors received favorable rentals terms. The only gripe some exhibitors have this weekend is that they wanted to play the movie, and weren’t able to book it. Considering that, an argument can be made, Warner Bros, whether money was left on the table here.

Top ten theaters for Magic Mike 3 were 1. Santikos Palladium San Antonio, 2. Santikos Casa Blanca
San Antonio, 3. AMC Century City Los Angeles, 4. Star Cinema Grill Baybrook Houston, 5. AMC
Burbank Los Angeles, 6. Alamo Brooklyn New York, 7. Harkins Estrella Falls Phoenix, 8. AMC
Porter Ranch Los Angeles, 9. AMC Lincoln Square New York, and 10. Cinemark Century 16
Corpus Christi Texas. Top markets were 1. Los Angeles, 2. New York, 3. Dallas, 4. Chicago, 5. San
Francisco, 6. Houston, 7. Washington DC, 8. Toronto, 9. Philadelphia, and 10. Phoenix.


Now –and I’m just the messenger here– there’s been chatter out there that Soderbergh and Tatum weren’t in favor of a theatrical release. Their thoughts reportedly was that the threequel was made as a platform play, not to the production zenith of a big screen release. Why go theatrical? It is the worst-reviewed Magic Mike of all-time at 46%. But audiences on Rotten Tomatoes like it the most out of the the three at 74% (there’s no CinemaScore or Posttrak exits, given the pic’s theater count threshold).

Now, I’ve been told by parties close to both that that’s not true, and frankly, actions speak more than words: Soderbergh has talked up the movie in the press, and Tatum and Salma Hayek Pinault have been promoting the pic big time with a Miami press day, premiere, the actress doing Jimmy Kimmel, and both stars on Good Morning America.

Now, there’s another thing going on in distribution-land, and it’s a Cold War between distributors not sharing their box office numbers with each other in Comscore. This all started during the pandemic when Warner Bros. decided not to share numbers on Tenet; the studio was looking to block rival distributors from sharing numbers to the press and creating a narrative that wasn’t fueled by the studio.

Warners isn’t sharing numbers in Comscore on Magic Mike’s Last Dance. Paramount didn’t share numbers with rivals last Friday on 80 for Brady, however, promptly lifted the embargo on Saturday AM. Part of the excuse on behalf of some distributors is — well, streamers like Amazon and Netflix don’t share numbers on their limited releases, why should we? Look, knowledge is power: If distributors aren’t sharing drilled-down box office details between each other, it just prevents other great (or not-so-great) maneuvers from happening in the marketplace.


The fear is that the box office media would compare Magic Mike’s Last Dance to its $39.1M 3-day opening of the 2012 film and the $12.8M 3-day of the 2015 film. Look, the threequel isn’t a Marvel movie. It’s a female skewing threequel in an adult franchise. Even if the pic was originally conceived for theatrical, and had a wide release, the laws of gravity at the box office would prevail for Magic Mike’s Last Dance. Box office numbers speak for themselves:

As dignified and brave as Warners was by attempting a theatrical release with NYC and LA closed, Tenet‘s opening over Labor Day 2020 of $9.3M was so bad without those box office capitals, it forced distributors to pull movies and Regal to re-close until early March 2021. And that was with not-sharing numbers. So, let’s have cooler heads prevail and share intelligence, guys. No?


Leonardo DiCaprio and Kate Winslet in 'Titanic'

20th Century Fox Film Corp./Everett Collection

Paramount’s 25th anniversary rerelease of James Cameron’s Titanic is in third place with $6.4M, after a $2.7M Friday and near $2.7M Saturday. 3D locations only at 2,464 theaters. The movie’s current lifetime running total is $665.7M which includes a 2012 and 2017 rerelease, No. 8 on the list of all-time highest grossing movies in U.S./Canada while Cameron’s Avatar: The Way of Water through this weekend stands at $646.9M in 10th place.


Avatar: The Way of Water notched ahead of Titanic in the No. 2 spot in its 9th weekend with $6.9M. The global weekend win belongs to Avatar 2 in its fight against Titanic, $25.8M to $22.3M.

Great exits, duh, with Comscore/Screen Engine’s PostTrak at 96% and a 77% recommend, female-skewing crowd at 63% and 57% between 18-34. “Clearly a good date movie playing to all ages,” says one rival. Diversity demos are 52% Caucasian, 29% Latino and Hispanic, 5% Black and 14% Asian/other. Pic is overindexing on the coasts, but playing evenly across the country with AMC Empire and AMC Burbank the best of the bunch.

The Melrose Lot’s 80 for Brady is 3rd with $6M second weekend, -53% and a running total of $24.9M.

top 10…updating out with Saturday and Sunday numbers….

1.) Magic Mike’s Last Dance (WB) 1500 theaters, Fri $4.1M, Sat $3.1M Sun $940K 3-day $8.2M/Wk 1


2.) Avatar: The Way of Water (Dis) 3,065 theaters (-945), Fri $1.69M (-29%), Sat $3.8M Sun $1.3M 3-day $6.9M (-39%), Total $646.9M /Wk 9

3.) Titanic (Par) 2,464 theaters, Fri $2.7M, Sat $2.6M Sun $995K 3-day $6.4M/Wk 1

4.) 80 for Brady (Par) 3,939 (+27) theaters, Fri $1.85M (-60%), Sat $2.8M Sun $1.3M 3-day $6M (-53%)/Total $24.9M/Wk 2

Puss In Boots: The Last Wish

Universal and DreamWorks Animation’s ‘Puss In Boots: The Last Wish’

Universal Pictures / Courtesy Everett Collection


5.) Puss in Boots: Last Wish (Uni) 3,227 theaters (-63), Fri $1.3M (-24%),Sat $2.95M Sun $1.24M 3-day $5.5M (-30%) , Total $158.4M/Wk 8
The Dreamworks Animated movie passed the original 2011 Puss in Boots domestic haul of $149M last weekend, and at the same point in time as Sing 2‘s domestic run, is 10% ahead of that movie which finaled at $162.7M.

6.) Knock at the Cabin (Uni) 3,657 (+14) theaters, Fri $1.69M (-69%), Sat $2.8M Sun $1M 3-day $5.5M (-61%), Total $23.4M /Wk 2

  1. A Man Called Otto (Sony) 2,824 (-583) theaters, Fri $800K Sat $1.34M Sun $480K 3-day $2.63M (-37%) Total $57.4M/Wk 7

8.) Missing (Sony) 2,315 (-250) theaters, Fri $710K, Sat $1.3M Sun $515K 3-day $2.6M (-30%) Total $26.6M/Wk 4

9.) M3GAN (Uni) 2,508 (-327), Fri $640K (-33%), Sat $1.27M Sun $450K 3-day $2.37M (-38%), Total $90.9M/Wk 6

10.) Plane (LG) 1,679 (-524) theaters, Fri $360K, Sat $657K Sun $168K 3-day $1.185M (-46%), Total $30.7M/Wk 5

FRIDAY AM: Channing Tatum is looking at another opening at No. 1 in his canon of February theatrical releases with Warner Bros’ Steven Soderbergh-directed threequel Magic Mike’s Last Dance, which industry estimates peg at between $9M-$11M at 1,500 theaters. Warner Bros is not reporting numbers. Friday is around $4.3M ,which includes an estimated $1M previews that started at 5 p.m. The pic is aimed squarely at women over Super Bowl weekend, when the box office typically takes a hit.


While this is the second title Warner Bros is pivoting from HBO Max to an exclusive theatrical release — after New Line’s House Party — there’s a lot of intrigue in regard to how far this branded movie can go in its limited release of 1,500 locations. On the low-end, the pic’s weekend opening would be higher than Marry Me ($7.9M), the Jennifer Lopez-Owen Wilson theatrical-day-and-date Universal romantic comedy from a year ago. At the high end, the threequel isn’t that far from the 3-day (of a 5-day debut) of the previous installment, Magic Mike XXL.

RELATED: ‘Magic Mike’s Last Dance’ Review: Channing Tatum & Salma Hayek Gyrate Their Way To A Serviceable Third Installment In The Franchise

As we previously reported, rental terms were generous for exhibitors in their favor. Warners specifically curated theaters that it booked, avoiding playing two in the same zone, thus creating demand. While there’s an assumption that the movie, which cost in the high $40Ms, had a low P&A designed for a HBO Max movie, that’s not true with Warners giving the movie a solid theatrical push significantly north of $20M. Critics gave the threequel the worst reviews of the three pics at 47% on Rotten Tomatoes vs. part 2’s 65% and part one’s 78%. The current audience score on Rotten Tomatoes for Magic Mike’s Last Dance is 77%.

RelishMix reports that Magic Mike’s Last Dance has a social media universe across TikTok, Facebook, Instagram and Twitter of 100.5M followers. “The Magic Mike franchise feeds are cross-promoted on Magic Mike Live, and are approaching sub-genre norms for this musical, comedy, drama genre…Added incremental notable views on TikTok are approaching 1B, adding ~8M views per day,” says the social media stat org. Tatum is promoting the movie to his 45.5M followers and Salma Hayek Pinault to her 26.5M followers. RelishMix observed that Tatum’s YouTube channel was used for the first time in ten years to post the trailer of the threequel.

RELATED: ‘Magic Mike’s Last Dance’ Trailer: Channing Tatum Heads To London In Steven Soderbergh’s Franchise Ender For Warner Bros


“While the convo on Magic Mike runs positive for long time fans of the cultural life-style brand of the movies, the Vegas show and the reality series, chatter is mixed in with modern day threads about health, wellness, body fat percentage mentions and Channing Tatum’s future in the brand. As well, movie goers wonder if this is actually a last dance or a tease to the next gen-of Magic Mike,adds RelishMix.

As the movie plays out over the weekend, we’ll provide a balanced assessment.

Courtesy Everett Collection

Paramount’s 25th anniversary re-release of James Cameron’s Titanic in 3D is looking at $2.85M today (including Friday previews) at 2,464 theaters, and a 3-day of $6.4M in third place. The Oscar-winning 1997 movie is expected at this time to rank under 20th Century Studios/Disney’s Avatar: The Way of Water at 3,065 theatres, which is seeing a ninth weekend of $6.5M (-42%) after a $1.6M Friday (-30%).

Fourth place goes to Paramount’s 80 for Brady which continues to sell discounted tickets. The pic ended its first week with $18.9M and is looking at a second Friday of $1.7M (-63%) at 3,939 theaters and second weekend of $5.6M (-56%) and running total by EOD Sunday of $24.5M.


Knock At The Cabin

Universal’s ”Knock at the Cabin’

Universal Pictures

Universal’s M. Night Shyamalan thriller Knock at the Cabin is seeing a second Friday of $1.5M (-72%) and second weekend of $4.6M (-67%) for a running total of $22.5M. At this time, that’s a steeper drop than the second weekend of Shyamalan’s Old (-59%, $6.8M second weekend). Knock at the Cabin ended its first week with $17.8M stateside.

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Rachael Leigh Cook and Missy Bale look back on ‘Josie and the Cats’ as stars reunite after 22 years Deadline




Rachael Leigh Cook and Missi Pyle share the screen at Netflix’s tourist guide But 22 years ago, they both starred Josie and the pussies.

Cook was the bandleader for Josie McCoy while Pyle played Alexandra Cabot. The two stars recently recalled their time working together on the 2001 comedy.

Cook said: “I remember Messi improvising things that made us all cry laughing outright.” hill about her costar. “A particularly great moment of it is when my character has a major revelation of conspiracy going on in full swing, and Missy completely steals the scene by paying attention to whatever I say and silently sneaking up behind me, plucking my hair off a boss and rummaging through it. I remember watching the playback on screen in awe divorced “.

Bale noted that her character “wanted to be any of the pussies”.


Clockwise from left rear: Missy Bale, Paolo Costanzo, Rosario Dawson, Rachael Leigh Cook, Tara Reid, Alan Cumming

Shane Harvey/Universal/Everett Collection. Courtesy

With Cook and Pyle reunited for Tourist guide for loveIn Exclaim!, Pyle noted that working together again “was very exciting”.

“I’ve seen her here and there over the years, and I’ve always loved her,” Pyle said. “She’s hilarious. She has a very dry sense of humor and is obviously lovely and passionate, and I love what she’s done: She’s created this whole world for herself. I’m just so down to earth and blown away by her. She’s doing something a lot of other actors, including me, haven’t done. She caught on.” Flames in their own way.


Rachael Leigh Cook and Missy Pyle in A Tourist Guide to Love

Rachael Leigh Cook and Missy Pyle in A Tourist Guide to Love

Sasidis Sasisakulporn / Netflix / Courtesy Everett Collection

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Celebrities attend Sofia Richie’s wedding: PHOTOS – Hollywood Life




Gallery view

Image credit: MEGA

Sofia Richie And Elliott Greenie They surrounded their family and friends, many celebrities among them, during their April 22nd wedding! Marry the crossbar and the front piece Cameron Diazher husband Benji MaddenAnd Paris Hiltonher husband Carter Reum And many more, as shown in the pictures here. A group of Hollywood heavyweights enjoyed a lavish celebration at the Hotel du Cap-Eden-Roc in France.

Sofia Richie and her sister Nicole Richie the day before their wedding. (mega)

In addition to celebrity friends, Sofia’s famous family members were in attendance. her dad, Lionel Richiesister Nicole Richieand brother-in-law Joel MaddenThey were dressed to impress as they happily watched her become a wife. A source previously told us that Nicole was one of the people who actually helped Sofia plan her dream wedding.

“Nicole Richie has been loving every second of helping her sister Sophia plan her dream wedding to Elliott Gring,” the source said. Hollywood Live. “The two used to talk about their wedding when they were little girls, and it brought them closer than they ever had. Sofia looks up to Nicole when it comes to fashion, and she knows her sister wants her to look like the most beautiful bride of her day.”

Other famous Sofia Richie guests include Paris Hilton and Cameron Diaz. (mega)

Sophia’s brother Miles Richie He also appears to have helped with the plans. “Nicole and Miles give Sophia a lot of input when it comes to their ideas for her wedding day,” a second source shared with us. Of course, Sofia makes the final decision on every last detail, but she couldn’t imagine going through the process without her family’s help along the way. Lionel was also incredibly sweet and keeps saying he can’t wait to watch his baby girl get married. This really can’t be a union. Perfect for Sophia and Elliot. The love and support they receive from friends and family has been truly overwhelming.”

Sofia Richie and Elliot Grange
Sofia Richie and Elliot Gring at an earlier event. (clash)

Sophia and Elliott got engaged in April 2022 after dating for over a year. The proposal took place while the couple was surrounded by candles and flower petals, and Elliott got down on one knee when he asked his future bride for her hand in marriage.

Click to sign up for HollywoodLife’s free daily newsletter For top celebrity news.

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Meghan Markle cracks rumor about why she missed the coronation




Meghan Markle, King Charles. Shutterstock (2)

Not so fast. Meghan Markle She denies rumors of exchanging letters with her King Charles III Why would you miss his coronation.

Ashley HansenThe Duke and Duchess of Sussex’s global press secretary has decried allegations that Meghan, 41, will not attend King Charles’ coronation due to written messages.

Sussex’s representative said in a statement to Harper’s Bazaar On Saturday, April 22nd. “Any suggestion otherwise is wrong and downright laughable.”


Denial came a day later The telegraph Reported that the Suits star exchanged messages with the then Prince of Wales about and Prince HarryMarch 2021 interview on CBS. In a surprising conversation, the couple discussed a royal raising concerns while Meghan was pregnant about how black Archie’s son would be, but they declined to publicly name the person.

And after the interview was broadcast, according to The telegraphThe California citizen exchanged correspondence with her father-in-law about the incident referred to.

He thinks the duchess has thanked the king for his words. telegraph reports. “The Duchess’ letter is also said to indicate that she never intended to specifically accuse the individual involved of being racist, but rather was raising concerns about unconscious bias.”

The letter allegedly named the person who made the comment about skin colour, but the king and duchess now allegedly agreed in the letters that the comment was an “innocent remark”.

Meghan Markle reportedly wrote a letter to King Charles about unconscious bias 148

the telegraph It was claimed that correspondence as well as non-participation in the coronation ceremony accounted for seat The author’s decision not to attend the May 6th event.

Harry, 38, will attend King Charles’ coronation solo on May 6. Meanwhile, Meghan — who shares daughter Lilibet, 22 months, with her husband — will be back home to celebrate Archie’s fourth birthday in Montecito. said a source us weekly His birthday was the reason she decided to skip the UK trip.

An insider EXCLUSIVELY said: “As much as Meghan appreciates the invitation to the coronation, she wouldn’t miss her son’s birthday to the world.” we earlier this month. “As Duchess of Sussex, Meghan is a mother first.”

Another insider has revealed that while Charles’ coronation takes place at Westminster Abbey, Archie will hold an intimate ceremony with loved ones.

Another source EXCLUSIVELY said: “Meghan is planning something really simple to celebrate Archie’s birthday.” we earlier this month. “Since Harry won’t be able to attend, she just wants to do something intimate with family and a few very close friends.”


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