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iPhone 15 and other Apple products are expected in 2023



You never really know what to expect apple when it comes to launching their products. However, the company tends to release certain products on a regular schedule, providing potential clues as to what’s to come. The leaks and rumors also paint a picture of potential gadgets we might see throughout 2023, such as iPhone 15 And The long-rumoured Mixed Reality headset.

If the reports turn out to be accurate, 2023 could mark many firsts for Apple’s suite of products. We may see the company’s first AR/VR headset, and The first iPhone with USB-C And the first 15-inch MacBook Air, for example. As for other products like AirPods, Apple TV, and iPad, Bloomberg reports We likely won’t see major changes in these product lines this year.

The debut of a mixed reality headset could signal an entirely new product category for Apple, while other updates indicate that Apple is improving its devices further to compete with Android and Windows rivals that offer larger screens and universal USB-C charging.

Yellow Phonemac

Watch this: Beyond the yellow iPhone: Apple rumors point to new Macs, but when?

Apple has already released several new products this year, including a new one Yellow copy of iPhone 14to update HomePoda mac mini With M2 and M2 Pro chips and macbook pro PCs with the new M2 Pro and M2 Max.

Here’s a look at what to expect in 2023 based on past Apple launches, rumors, and leaks so far. Apple did not respond to a request for comment for this story.

iPhone 15 lineup

All four models in the iPhone 14 series stand on a desk

From left to right: iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 Plus, and iPhone 14.

Celso Bolgatti/CNET

Apple usually releases new iPhones in September, and this year will likely be no different. Among the most important changes we expect to see iPhone 15 is switch off Lightning to USB-C charging port. This is because there are new rules that require tech products Sold in Europe to support USB-C by 2024. However, it’s unclear if Apple will fully embrace the move to USB-C across the entire iPhone 15 lineup, or if it will make a region-specific model for Europe.


Another potential update could include Dynamic Island arriving on standard, non-Pro iPhone 15 models, Ross Young, CEO of Display Supply Chain Consultants, chirp in September. At the same time, Apple could add more features to the iPhone 15 Pro that set it apart from the base models. These features may include New periscope camera With better optical zoom for iPhone 15 Pro Max and Solid state buttons for both Pro phones, according to TF International Securities analyst Ming-Chi Kuo.

Read more: I want to see these 6 features on iPhone 15

Apple AR / VR headset

Apple AR / VR virtual reality headset

It is rumored that Apple will launch a mixed reality headset this year.

James Martin/CNET

Apple’s long-awaited mixed reality headset It could debut in June, according to bloomberg, which is Apple’s first major expansion into a new product category since the Apple Watch. The headset is expected to mix elements of augmented reality, which places digital graphics on real-world environments similar to the smartphone game Pokemon Go, and virtual reality, which envelops users in 360-degree graphics like the $400. Meta Quest 2.


But don’t expect the Apple EarPods to come cheap. The device could cost $3,000 and will run on a new type of software that’s essentially a 3D-printed version of the iPhone’s interface, Bloomberg reports. Expect it to be powered by Apple’s M2 chip, which can be found in the current MacBook lineup, the report says. Although Bloomberg reported that Apple may introduce the headset in June, A.J Tweet from Ku Mass production of the machine is suggested Maybe he’s late.

Tech giants from Meta to Sony to Microsoft have all tried their hand at virtual or augmented reality. But there is an expectation that Apple’s first VR product could tout the technology, given the company has a strong track record of doing so with other products.

“I think Apple will be a huge help to the market as are smartphones, tablets and smartwatches,” said Ramon Lamas, director of research at the International Data Corporation.

Apple Watch Series 9

Apple Watch Ultra and Series 8

The Apple Watch Ultra (left) and Apple Watch Series 8 both launched last year.


Lexi Savides/CNET

Like the watch, Apple usually releases new Apple Watch models alongside new iPhones in the fall. However, this year we may see a more modest update than usual. Bloomberg reports We shouldn’t expect to see major changes to the Apple Watch this year. What that means isn’t clear, but it’s likely that the watch will include routine updates like performance improvements rather than important new health tracking features.

This is in line with the pattern that Apple has followed in recent years. Other than adding a temperature sensor and auto crash detection, the Apple Watch Series 8 very similar to Series 7. Apple has also introduced more new features through software updates rather than hardware changes in recent years, such as The ability to track sleep stages Which made it to WatchOS 9. But I hope Series 9 inherits some features from WatchOS 9 Apple Watch Ultraespecially its handy “Action” button, which makes it easy to jump right into your workout.

There haven’t been many rumors or reports about whether an update is expected Apple Watch SE or Ultra models in 2023. But since Apple doesn’t always release products with special editions with an annual cadence, it wouldn’t be surprising if Apple skipped those updates this time around.

Read more: All the rumors about the Apple Watch Series 9 we’ve heard so far

a new iMac

Apple iMac M1

The 2021 iMac is powered by Apple’s M1 chip.

Sarah Teo/CNET

Fans of Apple’s colorful all-in-one computer might have something to look forward to this year. The company’s next iMac is in an advanced stage of development, which means it could arrive in the second half of this year, according to bloomberg. The updated computer is likely to work according to Apple rumors M3 processor, which would be a step up from the M2 chip that powers the current MacBook Pro and MacBook Air. It will have a 24-inch screen like the 2021 version and will be available in the same color options, but there will be some internal design changes, according to the report.

Mac Pro with M2 Ultra

Mac Pro 2019 on stage with Apple CEO Tim Cook

Mac Pro 2019 can cost around $50,000.

Apple/Screenshot by Alexandra Apple/CNET

Apple is also preparing a new version of its best-in-class Mac Pro that will run on a chip called the M2 Ultra processor, potentially the successor to the M1 Ultra, according to Apple. bloomberg. This marks a departure from the current model, which debuted in 2019 and runs on Intel Xeon processors. The chip will reportedly have 24 CPU cores, 76 graphics cores and 192GB of memory.


the Mac Pro at $5,999 It is a high-end desktop computer from Apple aimed at professionals. It’s the last remaining Mac in Apple’s current lineup that doesn’t include the company’s own silicon. The report states that it will be launched between late spring and summer, which means we may see it at Apple’s Worldwide Developers Conference in June.

The 15-inch MacBook Air

MacBook Air M2 2022 laptop

The M2 MacBook Air is “the most universally useful laptop you can buy,” according to CNET’s Dan Ackerman.

Dan Ackerman/CNET

Apple’s lightweight laptop will reportedly be available in a 15-inch size for the first time this year. Bloomberg reports The 15-inch MacBook Air is on Apple’s product roadmap for 2023, though it’s unclear if that device will run on the company’s expected M3 chip. A new 13-inch MacBook Air is also said to be in the pipeline.

These two laptops are also expected to arrive in late spring or summer, so we should hear about them in the coming months if Bloomberg’s report is accurate.


Finally, rumors, leaks, and reports suggest that 2023 could be a pivotal year for Apple’s computing suite. If Apple announces its first mixed reality headset, we’ll take a look at the company’s vision for the future of computing. Apple CEO Tim Cook has been blunt The potential he sees for augmented reality, but we haven’t seen Apple devices dedicated to providing these experiences yet. The arrival of Apple Silicon in the Mac Pro will mark the completion of Apple’s transition to native Mac chips within its current lineup.

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Smartphone scams are dead – Android Authority




Robert Triggs/Android Authority

Ten years ago, the 2013 Samsung Galaxy S4 was a technological marvel. Android phones had only been around for a few years at that point, and it seemed like the Galaxy S4 could do a lot despite its small size. As consumers, we were delighted. So much so, that to this day the Galaxy S4 remains the best-selling Android phone of all time, with over 80 million units sold.

However, that was ten years ago – an eternity in the tech world. Things have changed dramatically since then. The smartphone tricks we saw in the Galaxy S4 — like the Smart Scroll, which let you scroll the contents of your screen by moving your head up or down — would be completely ridiculous to see in a 2023 phone.

Today, smartphones are ubiquitous gadgets, not technical marvels. Consumers are using their phones more than ever before, yes, but that has faded the shine. Modern smartphone buyers don’t want gimmicks. They want a phone that fixes the basics and hides in the background.


In 2023, if a smartphone manufacturer thinks that some cool new trick will be the backbone that sells its phones, it will be in a world of disappointment. Not only will consumers care, but investing in research and development for this trick could do more harm than good.

What are the tricks of the smartphone?

Google Pixel 4 XL Long Range 2 review

Oliver Cragg / Android Authority

The term “gimmick” can be used broadly. In general, when it comes to smartphones, we think of gimmicks as features that are only applicable to very specific situations, appeal to a limited subset of users, or offer no real value (or some combination thereof).

One of history’s most egregious examples of smartphone scams was the Soli radar system in the Google Pixel 4 and Pixel 4 XL. Soli was a set of front-facing radar sensors that could track your hand movements. They let you do things like pause the music simply by waving your hand near the screen. While Soli performed as advertised, consumers simply didn’t care, and the Pixel 4 series was the biggest failure in Pixel history.

If your star phone feature only appeals to a few people, it’s probably a gimmick.


A more recent example came with the OnePlus 10 Pro last year. This phone was equipped with an ultra-high resolution camera with a field of view of 150 degrees. This was essentially a fish-eye lens, creating highly distorted images that looked unreal. Although software trickery helped fix images in post-processing, critics and consumers alike saw no need for such a bizarre lens. OnePlus eliminated the lens on this year’s OnePlus 10T and OnePlus 11.

Here are some other smartphone tricks we’ve seen:

  • foreign matter: OnePlus recently announced the Jupiter Rock Edition of the OnePlus 11. It has a back that is basically made of rock. Who asked for this?
  • Macro lenses: While a great telephoto lens can be an interesting addition to a solid lens collection, most of the time that’s not the case. Often, OEMs will throw in cheap 2MP macro lenses to make a phone look more premium than it is. In other words, the thought process is that more lenses = better cameras, which consumers are no longer fooled by.
  • Super fast charging: While it’s crazy to see 240W charging speeds on a smartphone (that’s fast enough to charge from empty to full in about ten minutes), who really needs that? These speeds are also said to be detrimental to the health of the battery, thus shortening the life of your phone.
  • Cooling systems: Lenovo Legion Duel 2 – a gaming phone – had a cooling fan built into it. While this is practical for a phone designed for gamers, it also made the phone unwieldy, prevented an IP rating, and made wireless charging impossible. It solved one problem at the expense of basic smartphone features. Likewise, OnePlus’ latest concept phone has a liquid cooling system that didn’t even work.

These gimmicks don’t help sell phones because they don’t give us what we really want: a great overall experience.

But what about phones in specific niches, like rugged phones? Is the rugged phone a gimmick? I’d argue it isn’t, but they also don’t sell in the numbers we’d see with something like the Galaxy S series. These phones exist for specific purposes for a specific consumer, so they get a special pass.

The current smartphone successes are all the evidence you need

Google Pixel 7 Pro camera housing

Robert Triggs/Android Authority

We know why smartphone manufacturers invest in these kinds of tricks. They obviously think they’ll help sell the phones or, at the very least, help their products stand out from the crowd. This is an odd strategy because the most successful phones tend to be relatively gimmick-free.


Here in the US, the iPhone is by far the most popular smartphone. For the first time ever, Apple has more than 50% of the market in the US, leaving the other half to Android OEMs (mostly Samsung). The iPhone doesn’t have a lot of tricks. One could argue that Dynamic Island is a gimmick, but it’s one that consumers seem to enjoy, so it doesn’t really count.

Unsurprisingly, the most successful phones are also some of the most gimmick-free.

In second place, Samsung’s Galaxy S series also stands out as being gimmick-free. The Galaxy S23 Ultra’s S Pen may be a bit gimmicky for some. However, it’s also incredibly popular and a calling card for a premium Galaxy experience, so we’ll be happy to let this feature slip. Despite this, the Galaxy S23 and Galaxy S23 Plus are pretty boring with how functional and no-nonsense they are. And guess what? The Galaxy S23 line is selling better than the Galaxy S22 line.

Of course, we can’t forget about Google’s pixel font. The Google Pixel 7 Pro doesn’t have any weird tricks up its sleeve, and was voted the best Android phone of 2022 by both Android Authority And our readers. It’s interesting that when Google gave up the tricks, it ended up selling more phones than ever before.

Obviously, phones can reach consumers without gimmicks. However, Dynamic Island and the S Pen show that there is still room for fun and doing things differently.


However, phones can still be fun

None Phone Number 1 graphic on the back

Oliver Cragg / Android Authority

We’ve already discussed plenty of examples of stupid smartphone tricks that get in the way of a good experience. However, some tricks work.

Take Nothing Phone 1, for example. The lights on the back of the device — officially known as The Glyph — appear to be a ridiculous gimmick. Once you use the phone, you will realize that it is actually an Android smartphone with a strange light show added. In other words, The Glyph can be ignored, and you’ll still get a great Android experience with a very fair cost-to-value ratio.

I’m not against the trick. There is plenty of room for fun features.

This is a great example of how doing tricks properly can be beneficial. Nothing crammed into The Glyph comes at the expense of wireless charging, a premium feel, or a decent camera system. Use the trick as a light garnish on top of a satisfying meal. It’s a beautiful detail that highlights an already well-done dish.


Google’s Magic Eraser is another example of a gimmick that works. With the Pixel’s camera experience already being one of the best (if not the best) phone camera experiences available, the Magic Eraser feature exists as a useful tool for people looking to fix otherwise great photos. It was not Need Magic Eraser, but it’s practical and fun when you want it to be.

That’s all to say that smartphones don’t need to be boring. There’s plenty of room for fun gimmicks, cool aesthetics, and thought-provoking twists. But gimmicks can’t be the phone’s selling point. They must be side players.

OEMs will need to shift focus — or dump

Lenovo Legion Duel 2 1

Luke Pollack / Android Authority

Remember Lenovo Legion Duel 2, the phone with an integrated cooling system? Unfortunately, this trick didn’t work out very well for Lenovo. Recently, the company confirmed this Android Authority He shut down the Legion’s smartphone arm.

We’ve also mentioned OnePlus several times in this article. This company is not doing well either. There is a rumor that it could pull out along with sister brand OPPO from the European market either this year or in 2024. OnePlus has lost all carrier partnerships in the US, and its latest flagship — the OnePlus 11 — hasn’t gotten strong reviews. Again, tricks don’t seem to have helped here.


What do you think of smartphone scams?

146 votes

This all supports my central argument: scams don’t sell phones. We’ve settled on wanting phones that excel at the essentials: battery life, camera, screen, usability, performance, and so on. I could also argue that design is just as important here, though it’s more subjective than something like battery life. What doesn’t matter are the extra lenses, radar systems, cooling fans, rock-solid backboards, and all the other tricks we’ve seen.

Companies that are stuck in 2013 and think cool gimmicks will sell a lot of phones will need to wake up from that dream sooner rather than later. Apple and Samsung eat your lunch and do so without relying on gimmicks. Make your phones awesome at a competitive price and we’ll buy it. Simply.

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All of my favorite games this year are old




I also installed the original version Final Fantasy, the game that debuted when I was three years old, on Sony’s most advanced console yet, I came to a realization: everything I played this year was outdated. Between remakes, new releases, and vintage collections, there’s been a flood of nostalgia. I personally welcomed it.

These kinds of releases aren’t new, of course. What was different during the early months was the huge amount of classic releases. Two of the biggest movies so far this year – dead space And Resident Evil 4 – is a remake of titles from more than a decade ago. Both are slick, slick updates that don’t look out of place among recent big-budget releases, but part of what makes them so attractive is how straightforward they are. There are no open worlds filled with endless quests or live service items to keep you coming back. And most of these design decisions date back to their ages, as these games were made at a completely different time with very different expectations. In my review of Resident Evil 4 A remake, I called it “a video game like this,” and I meant that as a compliment.

Advance Wars 1 + 2: Re-Boot Camp.
Image: Nintendo

But they can also be a lot of work, frequently setting in to be all-consuming experiences that keep you hooked and never let go. Oh I love Fortnite Like everyone else, but that’s not all I want from my video games. Whether it is as complicated as RE4 Or simply put a scene from the opera Final Fantasy VI On my PS5, these games have returned a simplicity and focus I often find missing from their modern contemporaries. vampire And Final Fantasy They are very different experiences, but they give me the same feeling of a whole solo journey that I’m supposed to play through from start to finish. Same goes for the other old games I’ve been playing.


Playing—and in many cases, replaying—these games was an exercise in reminding myself of what could be so great about a medium. The largest modern versions tend to imitate each other to the point where they are almost indistinguishable from one another. That’s what makes a lot of indie releases so exciting, and likewise, what keeps me coming back for all these new releases of old games — so it’s good to me that this trend shows no sign of stopping.

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NBCUniversal CEO Jeff Shell leaves Comcast due to ‘improper conduct’




NBCUniversal CEO Jeff Shell will leave Comcast, effective immediately. The telecom giant made the surprising announcement in a brief press release Released on Sunday. After an investigation prompted by a complaint of improper conduct, Comcast says it has reached a “joint” decision with Shell that he should resign from his position.

“Today is my last day as CEO of NBCUniversal. I had an inappropriate relationship with a woman in the company, which I deeply regret,” Shell said in a joint statement. “I am really sorry that I left my colleagues at Comcast and NBCUniversal, they are the most talented people in this field and the opportunity to work with them over the past 19 years has been a privilege.”

Comcast has not named a successor to Shell. in a note obtained diverseComcast CEO Brian Roberts and President Mike Kavanagh told employees they were “disappointed” to share the news. “We built this company on a culture of integrity. Nothing is more important than how we treat each other. You must count on your leaders to create a safe and respectful workplace,” they wrote. “When our principles and policies are violated, we will always move quickly to take appropriate action, as we have done here.”


Shell joined Comcast in 2004. He became CEO of NBCUniversal in 2020. That same year, he oversaw the launch of Peacock. Shell leaves NBCUniversal without making the streaming service profitable. At the beginning of the year, Comcast told investors that it had done so Added five million paid subscribers During the last three months of 2022. However, over the same period, the company lost nearly $1 billion while operating the service.

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